Healthline's mission is to make the people of the world healthier through the power of information. Here at Healthline, we take our mission very seriously and work hard to ensure our content aligns with our goals. We're passionate and committed to providing our users with quality health information that inspires and educates, but the reality is that we simply can't do as much as we'd like to do in every condition. Funding from our advertisers allows us to use much more powerful tools–including video, expert input, animations, and in depth coverage–than we could afford without such sponsorship. However, we are absolutely inflexible about our editorial autonomy and we never allow funding to influence the content we create.
There are instances when our sponsors ask us to publish content that they've created: if the content is credible and aligns with our mission of education, we will publish, but it is always clearly labeled as being from the advertiser and NOT from our editorial team.
In order to be consistent with our mission, we have developed the following guidelines about the types of advertising we accept.
1. We choose the ads.
Healthline has sole discretion for determining the types of advertising that will be accepted and displayed on Healthline.com.
Healthline reserves the right to reject, cancel, or remove at any time any Advertising from the Healthline Site for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any Advertising, together with an explanation following the rejection, cancellation, or removal. Healthline also reserves the right to determine the appropriate placement of the Advertising on the Healthline Site.
2. We don’t endorse any products.
Although products may appear on our site, under no circumstances shall Healthline's acceptance of any advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes such product(s) or service(s).
3. There are certain categories of ads we will not accept.
Healthline will not accept advertising that, in Healthline's opinion, is not factually accurate and in good taste. Healthline will not permit at any time the placement of any advertising for illegal or objectionable products. Advertising must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or handicap.
Advertising must not be related to any of the following: alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, or the simulation of news or an emergency.
Advertisers must only offer products or services, which are readily available for purchase at the advertised price (with noted tax and delivery fees). The advertising must also clearly identify the advertiser. Any advertising that could be misconstrued as editorial content will be clearly labeled as advertising.
4. We clearly distinguish ads and editorial content.
Healthline recognizes and maintains a distinct separation between advertising content and editorial and decision-making content. All advertising content on Healthline.com is clearly and unambiguously identified as such.. Clicking on the ad will link you to an advertiser's site, to relevant information on Healthline, or to a Sponsor's Resource Center on Healthline. Sponsored Resource Centers are labeled as being sponsored and the name of the sponsoring entity is displayed.
5. We clearly distinguish sponsored and non-sponsored content.
From time to time Healthline will seek sponsorships from trusted and credible research organizations, manufacturers, and other service providers. Sponsorships provide financial benefit to Healthline, but also benefit our users by providing them with the most up-to-date information on health services, medications, and therapies in the marketplace.
In the event that content has been provided by or influenced by a named sponsor, we take meaningful steps to ensure that our users will not confuse sponsored content with Healthline's original or licensed editorial content. Editorial content that is sponsored by an advertiser is subject to Healthline's Editorial Policy and is reviewed by the Healthline Editorial Staff. Content that is provided to Healthline by a sponsor is identified as a "Sponsored Resource" and the sponsor has sole editorial control. We distinguish content on Healthline that is influenced in any way by a sponsor by identifying it with the label "Sponsored By," "From Our Sponsor," or "Sponsored Resource."