So what are teens and preteens up to these days with regard to their media consumption? Are we making headway with all of the public health messages sayings "reduce screen time," get active, and get involved?" Sadly, I have to say we do not seem to be making much progress.
Youth Trends produces a report twice a year called The Tween and Teen Lifestyle Report which is only available to subscribers, but I pulled a few interesting tidbits from the Winter 2008 report off the GenDigital Blog.
During a typical month teens see an average of 1.8 movies (in a theater) while tween see an average of 1.3
Teens prefer action/adventure movies and tweens prefer comedies followed by animated movies
The most popular movie/actor for girls is Johnny Depp and Pirates of the Caribbean
The most popular actor for boys was Adam Sadler, followed by Will SMith and Will Ferrell
Nine out of ten youth have Internet access at home or school
Teens spend 12.5 hours a week online while tween s spend only 6.4 hours
The most popular sites are social networking sites, particularly Facebook
AddictingGames.com is becoming the top casual gaming site among all youth
TV consumption has actually increased (groan)
Teens watch an average of 11.9 hours a week and tweens watch an average of 12.2 hours a week
Boys watch more TV - for teens an average of 13.2 hours a week and for tweens an average of 14.5 hours a week
Favorite shows for boys - The Office, Family Guy, The Simpsons and South Park
Favorite shows for girls - The Hills, Grey's Anatomy, House, and Dancing with the Stars