As more women are dying of lung cancer than they are of breast cancer, RJ Reynolds steps up to the plate and encourages more women to smoke with Camel No.9. This new brand of cigarettes is advertised as light & luscious, with flowers, black, bright pink and teal colors - and pulls for images of being "dressed to the nines." Ads for the new brand of their most successful brand may show up in Cosmopolitan and Glamour magazines - both with large numbers of young female readers.
What will it take for companies to stop marketing smoking as stylish and glamorous? There is no research that suggests smoking helps manage weight, but we do know it will kill people who choose to smoke!