Selling Food to Children: Why is Obesity a Problem?
As obesity becomes a bigger and bigger problem, federal organizations including the Institute of Medicine (IOM) and the Federal Trade Commission (FTC) have called for voluntary changes in the advertising of food to children. To help inform this debate, the Kaiser Family Foundation has released the largest study ever conducted of TV food advertising to children.
The study, "Food for Thought: TV Food Advertising to Children in the United States," suggests that tweens see the most (about 7,600 a year), and many send them to a web site for games, prizes, and surprise, more advertising! The study is based on a sample of 1,638 hours of TV content (which I hope included hazardous duty pay), which included 8,854 food ads.
One more reason to lose the TV!
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