Environmental Support for Healthy Behavior
This program encourages kids to ride their bikes by placing a tag on their helmet and then posting Freikometers that record the kids helmet biking past it. Each time the child gets a certain number (like five) points, there is a reward. At one school in Los Altos, 550 students have joined in the first few weeks, recording 1,507 round trip rides to school!
The program teaches kids that bikes have no carbon footprint and that every trip counts. In addition, traffic at the school has gone down, making it safer for everyone. Brilliant, just brilliant!