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Teen Health 411
Teen Health 411

Consuming Kids: The Commercialization of Childhood

Consuming Kids: The Commercialization of Childhood is a new parent education film from the media education foundation that exposes the youth marketing industry's controversial tactics and explores the effect of hyper-consumerism on the actual experience of children.

Youth marketing is a multi-billion dollar industry that has transformed American children into the most powerful and profitable consumer demographic in the world. American kids now influence an estimated $700 billion in annual spending and are targeted from birth with sophisticated marketing tactics.

Childhood has been usurped for profit. My only hope is that this movie wakes people up and starts a public and government outcry against this blatant materialism and abuse of children!

Photo credit: soctech
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About the Author

Dr. Brown is a developmental psychologist specializing in adolescent health.