Consuming Kids: The Commercialization of Childhood
Youth marketing is a multi-billion dollar industry that has transformed American children into the most powerful and profitable consumer demographic in the world. American kids now influence an estimated $700 billion in annual spending and are targeted from birth with sophisticated marketing tactics.
Childhood has been usurped for profit. My only hope is that this movie wakes people up and starts a public and government outcry against this blatant materialism and abuse of children!
Photo credit: soctech