BlogHer 2012: Blogging, Menopause, and Big Business
I’m getting ready to head to the BlogHer 2012 blogging conference in New York City next week. I will be attending for the first time since I began blogging about menopause approximately 5 years ago. I’m not sure what to expect exactly, but I’m certain I will enjoy myself in The Big Apple surrounded by thousands of other women bloggers from all over the country.
Women bloggers have become big business, and if you haven’t noticed, so has blogging about menopause. This doesn’t really surprise me if you consider that talking is a powerful coping strategy for women. Blogging, if it is done well, provides the perfect platform for women to talk. It is like an electronic kitchen table, if you will, where women gather around and discuss everything from cooking to decorating, child rearing, relationships, and of course, menopause.
Advertisers have known for decades that women are a lucrative demographic for their products. We are usually the ones who mind the household budget and do the shopping for the home and for our family, so it only makes sense that marketers and advertisers would target women. Certainly, menopause is no different.
In fact, Kimberly-Clark, an American personal care corporation, is moving to get a piece of the financial pie of women’s health, and to specifically capitalize on women in menopause by rolling out a new line of products called Poise-Feminine Wellness, which have already been highly successful in Latin America. They will also be supporting the launch with a marketing campaign entitled “The 2nd Talk.”
Suffice it to say that if Kimberly-Clark is half as successful as Dove’s Real Beauty Campaign, which was launched and marketed toward middle-aged women in 2004, they are certainly positioning themselves to reap great profits.
As a devoted capitalist, I personally have no problems whatsoever with Kimberly-Clark, Dove, or any other corporation wanting to capitalize on the menopause market. BlogHer 2012 will certainly be no different, I’m sure. The list of advertising sponsors who will be there is long and colorful.
In fact, my own attendance is being generously sponsored by the herbal supplement product Estroven. While I will not be representing them in an official capacity, it has been a mutually beneficial relationship that has also paid my way to New York City. Like I said, I’m a capitalist.
I intend to blog while I am there, so you can expect to hear some “in the field” reporting, as they say. I will probably upload a few photos, too. I promise I’ll try to come back with some great adventure stories, but at my age, don’t expect to hear about any unexplained tattoos, skinny-dipping in the hotel pool, or swinging from the chandeliers.
I’m looking forward to room service, someone else making up the bed, perhaps a massage or two, and definitely a few margaritas, some Long Island iced tea, and of course, a Manhattan. I’ll leave all those ther shenanigans to the under 30 crowd.
Magnolia Miller is a certified healthcare consumer advocate in women’s health and a women’s freelance health writer and blogger at The Perimenopause Blog.