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Take Out the "Diet"
Have you heard that Kraft's line of South Beach Diet foods are changing their name to South Beach Living?
Is "diet" a bad word? The marketing experts seem to think so. I am sure this name change is going to cost them plenty. Diet may mean weight loss, and the South Beach line can be eaten by lots of people, not just those losing weight.
What about Coca-Cola Co? They developed Coke Zero mainly because men didn't want to drink something labeled "diet." A beer has never made it being labeled "diet" but Michelob Ultra certainly is a popular brand.
What do you think? Do you think if a product is labeled "diet" that it isn't going taste good? Do you assume that something that is "diet" is going to be good for you? Bad for you? Low in calories?
"Life is better on the beach" is the South Beach marketing, and I guess South Beach Living is more about a lifestyle than the word "diet."
I would love to hear your thoughts!
Photo courtesy of didbygraham