Wow, the International Diabetes Federation (IDF) works fast! Following the Roche Social Media Summit, where their head of communications Isabella Platon presented, it took just a few days for them to connect with us D-bloggers and turn around a national postcard-writing campaign that could potentially pack a huge global punch:
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The goal is to get President Barack Obama to show up and present at the upcoming UN Summit on global health issues (non-communicable diseases) on Sept. 19 in New York City.
People are needlessly dying and suffering from diabetes all over the world every day.
How else to get diabetes recognized as a top-agenda item?? If the President of the United States and leader of the free world says that improving diabetes care is urgent, then by God, it will be!
All you have to do is go to the Diabetes Outrage page, and fill out one of the pre-prepared postcards, or create your own. You just hit "submit," and the IDF will take care of printing and mailing the cards.
The idea is a Harry Potter letter campaign, where the President's office gets flooded with look-alike mailings all urging him to do the same thing. Bam-O!
Help us make diabetes a global priority.