It's just like I was saying the other day: elderly folks with medical conditions have social lives, too. And they have their pride. They also want med gadgets with zippy features and a cool look they can show off to friends and family. Hey, they're with it.

So it's a good thing people like diabetes industry entrepreneur Robert Oringer "get it." He's behind a company called HUGOAnywhere that's offering a whole new generation of "durable medical equipment" -- ultra-convenient, affordable, and designed with flair.

Hugo_walker_2 The HUGO Rolling Walker is a lightweight ergonomic model that includes a cushioned seat and tote saddle bag. It comes in "Pacific Blue" and "Titanium Silver."

The HUGO Transport Chair is made of 100% aluminum, weighs only 22 lbs (yet can carry 300), folds up like the best baby stroller, and sports handy storage pockets and two drink holders on the seat back.

The HUGO Folding Cane System looks like some kind of next-gen sports stick: it's also lightweight aluminum and folds up to a compact 11.5 x 5 inches, with a cool black pouch for storage. You can even choose from 19 different customized cane handles -- from blue Sedona Marble to the classic red La Jolla hook.

News nuggets from around the diabetes community

American Diabetes Association Names New CEO
Non-profit leader Kevin L. Hagan named as new chief exec of national diabetes org after six-month search.
FDA Approves New Basal Insulin
Sanofi's Troujeo has 'flatter profile' of action that helps to avoid lows.
Daytona Win for Racecar Driver with Diabetes!
Type 1 driver Ryan Reed wins first NASCAR series race at Daytona on Feb. 21.

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"Our idea is to think different about medical supplies. Why should you have to go to a specialized medical supply store to get the equipment you need for daily life? Why can't you just go to Costco or Wal-Mart and buy it for your mom for $99? ... And forget waiting for MediCare to cover it!" Oringer says.

Actually, HUGO products are already on shelves at Wal-Mart, Kmart, SAM's Club and Costco. I hadn't meant to turn this post into a product plug... it's just that I sure wish I'd known about this stuff when my Grandpa was still alive. At 99, he was still embarrassed to leave the house with his gawky walker.

Disclaimer: Content created by the Diabetes Mine team. For more details click here.

This content is created for Diabetes Mine, a consumer health blog focused on the diabetes community. The content is not medically reviewed and doesn't adhere to Healthline's editorial guidelines. For more information about Healthline's partnership with Diabetes Mine, please click here.