That's right. A casualty of the diabetes marketing wars, seeing nothing but "a bleak future in an increasingly competitive marketplace." One less vendor offering glucose monitors.
Any loyal BD Logic users out there? Fret not; help is on the way. J&J LifeScan, Roche, Abbott, and Bayer Diabetes are all jumping in to offer former BD users free glucose meters and starter packs of test strips to win them over to their camps.
"It's a smart move because you give away the meters, which pretty much costs nothing, and at the same time you try to build a loyal customer base," said Phillip Nalbone, an analyst with RBC Capital Markets, CNN Money Reports.
"At the end of the day, it's just a relatively minor player that has backed out of the market, and nothing has really changed that much," Nalbone says.
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BD Logic users might not agree. This guy may not understand how attached we can get to our D-technology. But what can we do? BD users: go pick your free meters now, while they're good for the gettin'.