I love the name of this awareness campaign. I mean, if anything ever deserved the moniker "24/7," it's this exasperating disease.

Actually, the full video campaign is called "The Betes: Now" and was put together for this summer's Children with Diabetes Friends for Life conference by D-blogger Bennet Dunlap's ueber-creative kids.  Read the details in my earlier report.

Mine seems to be the latest of 40 video shorts now published on their website. Tune in to see the likes of racing star Charlie Kimball, Brandy Barnes of Diabetes Sisters, CDE Gary Scheiner talking CGM, and several "pint-sized pump pros."  And of course, Yours Truly talking about my stuff:

News nuggets from around the diabetes community

NEWSFLASH: FDA Clears Dexcom Share Direct
Dexcom gets regulatory approval of its 'on-the-go' mobile apps for CGM data-sharing.
State of the Union: It's Time to Cure Diabetes
President launching new precision medicine initiative to better treat, cure diseases like diabetes.
'Robotic Pancreas' Appears On American Idol
Carlos Santana's nephew Adam Lasher shows off Dexcom G4 during live performance.

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May your #bgnow smile on you, 24/7 — and a happy 'betes Friday to all.

Disclaimer: Content created by the Diabetes Mine team. For more details click here.

This content is created for Diabetes Mine, a consumer health blog focused on the diabetes community. The content is not medically reviewed and doesn't adhere to Healthline's editorial guidelines. For more information about Healthline's partnership with Diabetes Mine, please click here.