I love the name of this awareness campaign. I mean, if anything ever deserved the moniker "24/7," it's this exasperating disease.

Actually, the full video campaign is called "The Betes: Now" and was put together for this summer's Children with Diabetes Friends for Life conference by D-blogger Bennet Dunlap's ueber-creative kids.  Read the details in my earlier report.

Mine seems to be the latest of 40 video shorts now published on their website. Tune in to see the likes of racing star Charlie Kimball, Brandy Barnes of Diabetes Sisters, CDE Gary Scheiner talking CGM, and several "pint-sized pump pros."  And of course, Yours Truly talking about my stuff:

News nuggets from around the diabetes community

American Diabetes Association Names New CEO
Non-profit leader Kevin L. Hagan named as new chief exec of national diabetes org after six-month search.
FDA Approves New Basal Insulin
Sanofi's Troujeo has 'flatter profile' of action that helps to avoid lows.
Daytona Win for Racecar Driver with Diabetes!
Type 1 driver Ryan Reed wins first NASCAR series race at Daytona on Feb. 21.

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May your #bgnow smile on you, 24/7 — and a happy 'betes Friday to all.

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This content is created for Diabetes Mine, a consumer health blog focused on the diabetes community. The content is not medically reviewed and doesn't adhere to Healthline's editorial guidelines. For more information about Healthline's partnership with Diabetes Mine, please click here.