For a few years now, my husband's been saying that AOL is where good services go to die.
Did you catch this veiled announcement last week that TheDiabetesBlog.com would be shut down by owner AOL on Sept. 14, 2007, ostensibly for "not being consumer-oriented enough." WtF?!
AOL inherited TheDiabetesBlog as part of its 2005 acquisition of Weblogs Inc. Now it looks like AOL is killing off a majority of the existing Weblogs Inc. blogs, with little indication as to exactly why.
At last count, there were:
- 21 million American consumers affected by diabetes, and growing
- about 18 million Americans connected to other people or to content online discussing health issues in the past year (according to Jupiter Research)
So why the heck wouldn't AOL at least sell TheDiabetesBlog.com to the highest bidder? Your guess is as good as mine.
Anyway, I'm going to miss the team who spiced up the content over there in the past year. One refugee, Allie Beatty, hasn't wasted any time finding another online home. She launched her own diabetes blog, LoveDiabetes.com, about ten days ago. I look forward to more of her "unfolding the mysteries of diabetes" over there. Go say hi.
And if you know anyone over at AOL/Weblogs Inc., give 'em a Bronx cheer for the OC, will ya?