U.S. News & World Report Selects Healthline to Provide Intelligent
Health Information Services for its "Best Health" Site
Comprehensive content,
technology and marketing agreement adds Healthline’s advanced
search
and navigation capabilities to publication’s
award-winning health portal.
SAN FRANCISCO – November 14, 2006 –
Healthline Networks (www.healthline.com),
the leading provider of intelligent health information services, today
announced that it has entered into an exclusive agreement with U.S.
News & World Report for Healthline to power the health category on
the U.S. News Best Health portal. The multiyear agreement calls for
U.S. News & World Report to integrate Healthline’s full suite of
medically guided search, navigation and content services on the
magazine’s Web site, and gives Healthline rights to numerous U.S. News
site resources. This unique partnership will significantly enhance the
consumer experience on the U.S. News health portal, and will enable
Healthline to create special content areas on its site and augment its
proprietary Trust Marks search results accreditation.
Beginning in first quarter 2007, consumers who visit the U.S. News Best
Health site will benefit from search results, navigation tools and
content presentation powered by Healthline’s Medically Guided Search
platform. Healthline’s suite of services are built on the company’s
proprietary semantic taxonomy - the largest, multilayered consumer
medical database of its kind, created and maintained by a team of
medical informatics professionals. The agreement will also provide
visitors to Healthline.com with access to select health information
from U.S. News, including its health news feed and its exclusive
rankings on health plans and hospitals.
“As a leading news publisher, U.S. News & World Report has long
understood the growing importance of providing our visitors with
ability to search and discover a wide range of health and medical
information,” said Bill Holiber, president, U.S. News & World
Report. “Our collaboration with Healthline will allow our visitors to
explore our Best Health content using organization and navigation
resources developed by medical professionals. Best Health is a site
that has successfully elevated itself as a leading resource for a range
of health information, from health plan rankings to breaking health
news.”
Healthline Networks’ suite of intelligent health information services
includes search, navigation and content components that address
consumers’ most significant healthcare need today: access to
contextually relevant, quality information supported by intuitive
navigation tools that guide them to more informed decisions.
Healthline’s partners can implement these services either separately or
as an integrated suite. The company’s unique Medically Guided Search
experience combines the world’s largest consumer medical taxonomy,
developed by more than 1,100 physicians and informatics specialists,
with advanced search and navigation technology and licensed content,
including physician-reviewed journal articles and medical encyclopedias
from the world’s foremost medical information publishers.
“This partnership is the best example to date of a customer taking
advantage of Healthline’s full menu of services to provide its site
users with the most feature-rich, comprehensive health search available
anywhere,” said West Shell III, chairman and chief executive officer,
Healthline Networks. “It clearly demonstrates the power of our semantic
taxonomy across two leading resources for health seekers. At the same
time, Healthline is thrilled to have access to the authoritative and
insightful U.S. News health news and ratings content that has received
so much critical acclaim. We are excited to help build a ‘best of
class’ health portal and further Mort Zuckerman’s vision of giving
consumers direct access to the best health information available.”
About U.S. News & World Report
Founded in 1933, the weekly national news magazine U.S. News
& World Report is devoted to investigative journalism and reporting
and to analyzing national and international affairs, politics,
business, health, science, technology and social trends. Through its
annual rankings of America's Best Colleges, Best Graduate Schools,
America's Best Hospitals and America’s Best Health Plans, as well as
its News You Can Use® brand, U.S. News has earned a reputation as
the leading provider of service news and information that improves the
quality of life of its readers. Available online at www.usnews.com, the
U.S. News Web site extends that brand promise and delivers the best,
most accurate information on the Web, organized in a way that is
accessible and easy to use.
About Healthline
Healthline Networks offers an innovative approach to meeting the needs
of today’s health information seeker. The company’s unique consumer
healthcare taxonomy, created in 1999 in collaboration with 1,100
medical specialists, powers a suite of intelligent health search,
navigation and content services. Combining advanced search technology
with deep medical expertise, Healthline and its business partners - a
network of trusted destination sites that include publishers, portals,
search engines, employers and health plans - help consumers navigate
the complex world of healthcare information, empowering them to make
more confident, informed decisions. Headquartered in San Francisco,
Healthline is backed by VantagePoint Venture Partners, Reed Elsevier
Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.
Company information:
Bill McGee
Vice President, Marketing and Sales
415-281-3113
bill@healthline.com
