PacifiCare To Offer Its Members Best-of-Class Search Capabilities
Powered By Healthline
Industry-leading Online
Health Search Technology Gives PacifiCare Members
Immediate Access to Contextually Relevant Healthcare Information and
Resources
SAN FRANCISCO – January 18, 2006 –
Healthline (www.healthline.com),
the first Internet search engine dedicated to consumer healthcare,
today announced that PacifiCare has incorporated Healthline’s exclusive
semantic search technology to deliver online health information to its
member Web portal. PacifiCare, one of the nation’s largest consumer
health organizations, is now offering this first-of-its-kind service to
its seven million members, providing them easier access to a spectrum
of healthcare information previously unavailable in one place on the
PacifiCare website.
Available now, PacifiCare members simply log in to the
password-protected member portion of the PacifiCare site and select the
Online Health Information link, where a new, Healthline-powered search
box enables them to find information from PacifiCare's library of
medical content, PacifiCare's patent-pending Quality Index®
Profiles of Hospitals, and millions of other highly relevant results
from select online medical sources.
PacifiCare had been offering its members healthcare information on its
website for several years, but sought a simpler way to deliver more
comprehensive health-related resources online. Healthline’s Medically
Guided SearchSM platform consolidates
information that previously resided
in disparate locations on PacifiCare’s site into a “central
repository.” Combined with its exclusive HealthMaps®, members can
now more easily navigate the complex world of medicine and become
better informed on health issues, enabling PacifiCare’s provider
network of practitioners to work with them more effectively.
“Healthline and PacifiCare share a critical goal – to quickly and
easily get the best information to the people who need it,” said Dean
Stephens, president and chief operating officer of Healthline. “We
believe that by providing our Medically Guided SearchSM
technology to its
members, PacifiCare is taking a bold step towards improving the way
both consumers and providers manage healthcare.”
About
Healthline
Healthline Networks,
Inc. provides the fastest, easiest way for consumers to find,
understand and
manage healthcare information, empowering them to make more informed
decisions that lead to better health. Created in collaboration with
1,100 physicians and medical specialists, Healthline’s unique Medically
Guided SearchSM experience is powered
by a consumer health taxonomy that
encompasses nearly one million medical terms and synonyms – the largest
of its kind, and one which translates everyday language and precisely
matches it to complex medical information. Healthline is defining the
HealthWeb, a filtered directory currently consisting of more than
66,000 health-oriented websites and 90 million pages of medical
content. Combined with the company’s visual HealthMaps® and
personalization tools, Healthline connects users with the information,
people and resources not readily available through general search
engines or today’s online health destinations. Based in San Francisco,
Healthline is backed by VantagePoint Venture Partners and JHK
Investments, LLC.
Company information:
Bill McGee
Vice President, Marketing and Sales
415-281-3113
bill@healthline.com
