Healthline Launches Healthy Travel
Channel – Preventative Medicine for Millions of Holiday Travelers
"Health tool kit for the
traveler" offers comprehensive tips and information to help consumers
stay well during the most-traveled holiday period of the year
SAN FRANCISCO – December 13, 2005 –
Coinciding with the most heavily traveled season of the year,
Healthline (www.healthline.com),
the first Internet search engine
dedicated to consumer healthcare, today announced the Healthy Travel
Channel, an exclusive resource that connects people to pertinent
information on how to stay healthy while traveling. Healthline visitors
now have access to a wide range of relevant travel-related health
topics and interactive tools as they prepare to be in close contact
with family and strangers alike during their holiday travels.
The Healthy Travel Channel is the latest addition to the popular Health
Channels on the Healthline website, appealing to travelers of all types
– from families flying across the country to spend time with relatives,
to the ubiquitous “road warriors” who find themselves in a different
city each week. The channel presents a wealth of information from
across the Internet, divided into easy-to-browse categories, such as
staying fit while traveling, coping with jet lag, and general travel
health, from sources such as the Mayo Clinic, Harvard Medical School
and the Centers for Disease Control (CDC). Visitors also have access to
Healthline’s Medically Guided SearchSM,
which culls information from more
than 62,000 relevant health sites, as well as Healthline’s visual
HealthMaps®, worldwide travel health updates from the CDC, and an
interactive flu surveillance map that provides the ability to monitor,
in real time, the spread of influenza across the U.S.
“An estimated 60 million people will take to the skies, rails and roads
over the next several weeks, and we realize many of them are concerned
about health-related issues resulting from winter travel and airborne
viruses,” said Bill McGee, vice president of marketing and sales,
Healthline. “The Healthy Travel channel offers a comprehensive health
resource for everyone from occasional travelers to those who spend a
majority of their time on the road.”
The Healthy Travel Channel is one of more than 200 topically focused
health channels that provide users with contextually relevant
information on topics ranging from Alzheimer’s and Diabetes to
Nutrition and Pregnancy. Healthline’s health channels, combined with
the website’s unique Medically Guided SearchSM
capabilities, make it
easier for users to find relevant healthcare information and interact
with the results in a manner that offers a direct path from search to
discovery. A centerpiece of Healthline’s search experience is the
company’s proprietary HealthMaps. Developed in conjunction with more
than 1,100 leading physicians and medical informatics professionals,
HealthMaps enable users to visually explore all of the information
related to a disease, drug or condition without the need to repeatedly
type new queries into the search box.
About Healthline
Healthline Networks, Inc. provides the fastest, easiest way for
consumers to find, understand and manage healthcare information,
empowering them to make more informed decisions that lead to better
health. Created in collaboration with 1,100 physicians and medical
specialists, Healthline’s unique Medically Guided SearchSM
experience is
powered by a taxonomy that encompasses nearly one million medical terms
and synonyms – the largest consumer health taxonomy of its kind, and
one which translates everyday language and precisely matches it to
medical information consumers may not have otherwise known existed –
and Healthline’s HealthWeb, a filtered directory of more than 62,000
health-oriented websites and more than 70 million pages of information.
Healthline’s Medically Guided SearchSM
results, combined with the
company’s visual HealthMaps and the website’s personalization tools,
connect users with the information, people and resources not available
through general search engines or today’s online health destinations.
Based in San Francisco, Healthline is backed by VantagePoint Venture
Partners and JHK Investments, LLC.
Company information:
Bill McGee
Vice President, Marketing and Sales
415-281-3113
bill@healthline.com
