OmniMedicalSearch.com Chooses Healthline as Preferred Provider for Its Medical Metasearch Engine Platform
Healthline’s Medically Guided SearchSM now available to OmniMedicalSearch.com users

SAN FRANCISCO – February 28, 2006 – Healthline (www.healthline.com), the leading Internet search engine dedicated to consumer healthcare, announced today that OmniMedicalSearch.com (OMS), a health information metasearch engine, has added Healthline as its preferred provider for its selected search of health and medical websites.
 
Now when Health information seekers turn to OmniMedicalSearch.com, they will be presented with listings from Healthline.com, the only search engine designed by healthcare professionals to deliver contextually relevant medical search results and content. Healthline’s listings in the search results pages will be highlighted as an “OMS Preferred Provider” to indicate their preferred status.

"My first priority is helping people find reliable and authoritative health information. By ‘calling out’ Healthline's content and search results from third party websites, we’re cementing our belief that Healthline is able to fulfill that need better than anyone else,” said Jason Morrow, founder of OMS.
 
Healthline’s Medically Guided SearchSM uses a combination of semantic search technology, a comprehensive consumer health taxonomy of over 60,000 interrelated medical concepts – developed with guidance from 1,100 leading physicians and medical informatics professionals – and a terminology database of nearly one million words and phrases that matches everyday language to medical equivalents. Healthline crawls the Health Web, a filtered set of more than 130 million pages from 170,000 health-related sites selected for their content relevancy; thus Healthline – and now OmniMedicalSearch – site visitors benefit from the most precise and more contextually relevant health search results.
 
OMS aggregates more than 15 top medical websites, including the Centers for Disease Control (CDC), the National Institutes of Health (NIH), and HealthFinder.gov, and serves as a clearinghouse of the most trusted and relevant health and medical information, images and health and medical news on the Internet. OMS also features Web2, the only search tool that queries non-commercial Top Level Domains (TLDs) like .gov, .edu, .org and .ac.uk. By eliminating results from many .com, .net, .biz and other top-level domains designated for commercial use, OMS gives searchers easier access to higher-quality information.

Added Morrow, “Healthline is the best health search engine we have found: it combines deep domain expertise in healthcare with ‘conceptual’ search made possible through its robust ontology. The results are vastly superior to other approaches like mathematical clustering and categorization engines, which may work well for some verticals, but fall far short in health search.”
 
“Healthline is proud to be associated with OmniMedicalSearch.com, a highly regarded health metasearch platform,” said West Shell III, chairman and chief executive officer of Healthline. “We share a commitment to delivering the most comprehensive, trusted solution to a very complex problem – delivering contextually relevant medical and health-related information to consumers. We anticipate moving forward together – innovating and committing our assets to change the way people connect to and manage health resources.”

About Healthline

Healthline Networks, Inc. provides the easiest way for consumers to find, understand and manage healthcare information, empowering them to make more informed decisions that lead to better health. Created in collaboration with 1,100 physicians and medical specialists, Healthline’s unique Medically Guided SearchSM experience is powered by a consumer health taxonomy that encompasses nearly one million medical terms and synonyms – the largest of its kind, and one that translates everyday language and precisely matches it to complex medical information. Healthline is defining the HealthWeb, a filtered directory currently consisting of more than 170,000 health-oriented websites and 130 million pages of medical content. Combined with the company’s visual HealthMaps® and personalization tools, Healthline connects users with the information, people and resources not readily available through general search engines or today’s online health destinations. Based in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.

About OmniMedicalSearch.com

OmniMedicalSearch (OMS) was launched in July 2004 and is the first true medical metasearch engine. Since its inception, it has worked hard to build its reputation as the most comprehensive search tool available for reliable, authoritative and non-commercial health and medical information. By keeping OMS focused on reputable sources, OMS is able to keep out the ‘snake oil salesmen’ that proliferate on popular search engines. OMS also developed the first search tool that focuses solely on traditionally non-commercial top-level domains like .gov, .edu, .org and .ac.uk. Other OMS search tools and features include: health and medical news search, image search, MedPro search for medical professionals, Basic search for the general public, dictionary search powered by OneLook, medical acronym search powered by Medilexicon, as well as medical association, journal and database mini-directories. OmniMedicalSearch.com was founded by Jason Morrow and operates with the assistance of SofterLogic, a U.K.-based internet solutions company.

Company information:
Bill McGee
Vice President, Marketing and Sales
415-281-3113
bill@healthline.com