Info.com
Adds Health Vertical Search to Its Search Platform
Healthline
Partnership Enriches Info.com Medical Content in Response to In-Depth
Queries
CHICAGO & SAN FRANCISCO –
(February 28, 2006) – Info.com, a search platform for
broad-Web and vertical search engines, today announced a partnership
with Healthline, the leading
Internet health search engine dedicated to consumer healthcare, to
provide Info.com’s users with a robust capability to search
health-related topics directly on the Info.com site. Now Info.com
visitors have access to the most relevant, comprehensive
healthcare-related information and Medically Guided SearchSM navigation
tools, helping to empower them to make more informed, confident
healthcare decisions. Consumers and healthcare professionals can
immediately access Info.com’s new health service by visiting www.health.info.com or www.info.com and clicking on the
“Health” tab.
Through its partnership with Healthline, Info.com now offers
information seekers access to Healthline’s proprietary process for
crawling indexing and ranking over 170,000 health and medical sites
representing 130 million pages of content across the Internet. To
present this information in medically accurate context, Healthline has
developed the largest consumer health taxonomy of its kind, featuring
an information classification system that delivers precise, relevant
open Web results, related physician-reviewed articles and
HealthMaps® -- Healthline’s unique visual navigation tools -- to
optimize the search experience for individuals seeking healthcare
information.
“We are pleased to integrate Healthline’s Medically Guided SearchSM
expertise into Info.com’s vertical search offerings,” said Stephen
Scarr, Info.com CEO. “Our newest search capability delivers the
precision and accuracy of a vertical, health-dedicated search site that
we believe our health information seekers will view as a
‘one-stop-shop’ for the most relevant information on a wide array
of healthcare-related topics.”
When utilizing the provided “Health Search” tool bar for specific terms
and topics, retrieval of information is effortless and results are
highly organized and easy to view. Healthline’s search engine also
matches consumer language with medical terminology, so that a search on
a term such as “heart attack” will also return results that include
references to “myocardial infarction” and “pericardial effusion.”
“Info.com has created a one-source solution for easily obtaining
accurate, comprehensive and relevant health information,” commented
West Shell III, Healthline CEO. “The search for health is the most
important and difficult that consumers undertake. We see great
potential partnering with companies like Info.com who understand the
importance of helping their customers successfully navigate the vast,
overwhelming world of complex medical information. Together, Healthline
and Info.com deliver a compelling, best-of-breed vertical search
solution that provides a powerful, diverse, content-rich experience for
Info.com site visitors.”
About Info.com
Info.com is a search platform for broad-Web and vertical search
engines. In an over-communicated and over-informed era, relevant and
time saving information brands will become increasingly attractive to
Internet users. Info.com seeks to be just that by providing a
time-saving interface that seamlessly combines different search
technologies into one site. Info.com provides results from the
leading search engines and pay-per-click directories. Info.com’s
vertical search providers include comparison shopping and product
reviews, a broad selection of news, pictures, event tickets, eBay,
jobs, flights, hotels, White and Yellow Page directories, weather, maps
and directions. The company is headquartered in Chicago. For more
information, visit www.info.com/about.
About Healthline
Healthline Networks, Inc. provides the easiest way for consumers to
find, understand and manage healthcare information, empowering them to
make more informed decisions that lead to better health. Created in
collaboration with 1,100 physicians and medical specialists,
Healthline’s unique Medically Guided SearchSM
experience is powered by a
consumer health taxonomy that encompasses nearly one million medical
terms and synonyms – the largest of its kind, and one that translates
everyday language and precisely matches it to complex medical
information. Healthline is defining the HealthWeb, a filtered directory
currently consisting of more than 170,000 health-oriented websites and
130 million pages of medical content. Combined with the company’s
visual HealthMaps® and personalization tools, Healthline connects
users with the information, people and resources not readily available
through general search engines or today’s online health destinations.
Based in San Francisco, Healthline is backed by VantagePoint Venture
Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK
Investments, LLC.
Company information:
Bill McGee
Vice President, Marketing and Sales
415-281-3113
bill@healthline.com
