SAN FRANCISCO – December 1, 2008 –
Healthline Networks (www.healthline.com),
a leading provider of intelligent health information services, today
announced it is the exclusive search and advertising partner to
myOptumHealth.com (www.myoptumhealth.com), a new consumer health
website from OptumHealth, the health and well-being business of
UnitedHealth Group (NYSE: UNH). Under terms of the agreement,
myOptumHealth.com is leveraging Healthline Medically Guided™ search
technology to deliver a superior consumer health search experience, and
is a premier partner in the Healthline Media Network, with Healthline
acting as the exclusive advertising representative for direct and
network sales.
"myOptumHealth.com is a powerful new consumer site where 'Dr. Mom' can
come to search for and find trusted information that will help her make
better health care decisions for herself and her loved ones," said
Scott Heimes, senior vice president of OptumHealth Consumer Solutions.
"We are pleased to partner with Healthline, whose world-class
technology facilitates a better online experience for the myOptumHealth
consumer and advertiser."
Healthline's Medically Guided search technology links
myOptumHealth.com's tremendous reservoir of medically-reviewed,
evidence-based content, allowing consumers to access the most relevant
health information on the site quickly and easily. myOptumHealth.com
features easy-to-understand, original content built upon OptumHealth's
clinical expertise in serving 60 million Americans, as well as licensed
content from renowned medical publishers.
The Healthline Media Network will represent myOptumHealth.com in all
advertising transactions including display ads, custom media solutions
and network packages. Launched in June 2008, the Healthline Media
Network is powered by HealthSTAT™, a unique ad targeting platform that
places contextually relevant health and pharmaceutical advertisements
across a network of blue-chip publisher partners. Within weeks of
launch, the Healthline Media Network became a top comScore property,
and now counts more than 30 million unique visitors across 18 health
properties.
"Healthline has become the industry standard for building quality
consumer health search and advertising solutions," said West Shell,
chairman & CEO of Healthline Networks. "We look forward to working
with OptumHealth to leverage their tremendous assets to build a
compelling user experience and an important new internet health brand."
About Healthline
Healthline
Networks
is a leading provider of intelligent health information services,
enabling more than 25 million consumers a month to make more confident,
informed healthcare decisions. The company's proprietary consumer
healthcare taxonomy, the largest of kind, powers a suite of intelligent
health search, content and advertising services. Combining advanced
search technology with deep medical expertise, Healthline partners with
a network of trusted destination sites that include publishers,
portals, search engines, employers and health plans. Headquartered in
San Francisco, Healthline is backed by Aetna, GE/NBCU, JHK Investments
LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, U.S.
News & World Report, and VantagePoint Venture Partners. For more
information visit http://www.healthline.com.
About OptumHealth
OptumHealth Inc. helps individuals navigate the
health care system,
finance their health care needs and achieve their health and well-being
goals. The company’s personalized health advocacy and engagement
programs tap a unique combination of capabilities that encompass care
solutions, behavioral solutions, specialty benefits and financial
services. Serving 60 million people, OptumHealth is one of the nation’s
largest health and wellness companies. It is a business of UnitedHealth
Group (NYSE:UNH). More information about OptumHealth can be found at www.myoptumhealth.com.
Press Contact:
Colby Zintl
Director, Corporate Communications
Healthline Networks
415-281-3110
czintl@healthline.com
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