Healthline Networks Now Ranked As Second Largest Health Information Advertising Network

New Contextual Health Media Network Reaches Nearly 16 Million Unique Visitors a Month Across Wide Array of Quality Health Information Publishers

SAN FRANCISCO—August 21, 2008—Healthline Networks (www.healthline.com), a leading provider of intelligent health information services, today announced that the Healthline Media Network has become the second largest health information Web network according to a July comScore Media Metrix report. The health-focused media network, which launched in June, currently counts a potential reach of almost 16 million unique monthly visitors, bringing Healthline's ranking among online health web sites to just behind WebMD. The Healthline Media Network is the only advertising network to leverage HealthSTAT™, a contextual ad targeting technology that broadens condition-specific reach for health advertisers and improves monetization for publishers.

"The Healthline Media Network is a differentiated, more effective ad platform, and as the comScore numbers show, we are scaling accordingly," said West Shell III, Chairman and CEO of Healthline Networks. "The network helps health and pharmaceutical advertisers attain greater breadth and depth, with precision targeting across a range of high-quality publisher web sites. It's an attractive solution for publishers because HealthSTAT is easy to deploy and works in conjunction with direct sales teams to match unsold inventory with contextually relevant healthcare advertising."

Healthline HealthSTAT utilizes Medically Guided™ semantic search technology to understand medical terms, synonyms and relationships within the health content on a partner's Web page, uncovering a deeper set of contextually relevant advertising opportunities than any other network. The technology has the medical expertise to customize pharmaceutical campaigns, ensuring they adhere to clients' specific requirements or marketing objectives. The Healthline Media Network can also recognize and deliver ads against new health content in real time, enabling publishers like USNews.com to monetize their health-related news on-the-fly.

JustAnswer.com, a beta-publisher within the Healthline Media Network, saw a five-fold increase in CPM and advertising revenues with HealthSTAT. "Our partnership with Healthline has exceeded our expectations," said Andy Kurtzig, CEO of JustAnswer.com.

The Healthline Media Network is currently comprised of Web sites in a variety of health vertical categories including: general health (Healthline.com, Health.com); health news and rankings (USNews.com); doctor/provider (Healthgrades.com, PracticeFusion.com, vitals.com); eCommerce (HealthPricer Marketplaces, including HealthPricer.com, marketplace.RightHealth.com and marketplace.Lifescript.com); senior health (eldr.com); medical reference (Britannica Health on Britannica.com, JustAnswer.com, Merriam-Webster Medical Dictionary on Merriam-Webster.com).

About Healthline

Healthline Networks is a leading provider of intelligent health information services, enabling more than 25 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBCU, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information visit http://www.healthline.com.

Press Contact:
Colby Zintl
Director, Corporate Communications
Healthline Networks
415-281-3110
czintl@healthline.com

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