Healthline Now Offers The Largest Condition-Specific Health Advertising Network

New Publishing Partners, including AOL Health, dLife and iVillage, Extend Potential Reach of the Healthline Media Network to 30 Million Health Seekers a Month

SAN FRANCISCO - January 20, 2009 - Healthline Networks (www.healthline.com), a leading provider of intelligent health information services, today announced that AOL Health, dLife, iVillage, Organized Wisdom, tudiabetes.com and WrongDiagnosis.com have joined the Healthline Media Network, the only Internet advertising platform to leverage Medically Guided™ search technology to deliver health and pharmaceutical advertising. Under terms of the agreements, the Healthline Media Network will augment the publishers' direct ad sales teams by matching unsold inventory with contextually relevant, targeted health and pharmaceutical advertising. With the addition of these new partners, the Healthline Media Network has quickly grown to become the largest condition-specific health marketing platform, with a potential reach of over 30 million quality health seekers a month.

"In these tough economic times, health and pharmaceutical companies are demanding better performance from their marketing campaigns," said West Shell III, Chairman and CEO of Healthline Networks. "Our unique HealthSTAT advertising technology delivers precision targeting across one of the largest inventories of condition specific, quality health content. The result is improved relevancy for consumers, increased ROI for advertisers, and greater revenues for publishers."

A top comScore property, the Healthline Media Network is the only advertising network powered by HealthSTAT™ (Semantic Taxonomy Ad Targeting), which mines the health content on partner sites to monetize unrecognized advertising opportunities with either display or search advertising. HealthSTAT also enables advertisers to customize rules for optimal results, delivering clinically accurate contextual adjacencies for greater ROI in every campaign.

For example, HealthSTAT can differentiate migraine content from headache content and serve appropriate, contextually relevant advertising adjacencies according to the needs of the specific advertiser. This type of nuanced performance is especially important in healthcare advertising, where precision targeting generates better-quality leads because the consumer is in a "decision-making" frame of mind.

"The Healthline HealthSTAT technology will surface incremental opportunity, complementing the work of the iVillage sales team," said Peter Naylor, senior vice president, Digital Media Sales, NBC Universal. "The end result is the most relevant and targeted advertising experience for pharmaceutical marketers delivering the highest possible ROI."

"dLife has an engaged audience of qualified health seekers, who use dLife.com to make decisions about how to best manage their diabetes and for overall better health," said Gregg Zegras, COO of dLife. "The Healthline Media Network will expose a broader set of health and lifestyle advertisers to the dLife brand and create additional opportunities for advertisers to interact with the dLife consumer."

The Healthline Media Network now works with a mix of large, premier online health brands such as AOL Health, Health.com, Healthline.com, iVillage Your Total Health, Merriam-Webster.com, myOptumHealth.com, and Health.USNews.com, as well as a growing number of specialty health sites such as dLife.com, the world's largest diabetes health resource; HealthGrades.com, a leading site to find doctors and hospitals; eldr.com, a site for people over 60; and VisualDxHealth.com, a site focused on skin health and dermatology; as well as community sites such as tudiabetes.com and OrganizedWisdom.com.

To learn more about the Healthline Media Network, visit www.healthline.com/advertise.jsp

About Healthline

Healthline Networks is a leading provider of intelligent health information services, enabling more than 30 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBCU, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information visit http://www.healthline.com.

Press Contact:
Colby Zintl
Director, Corporate Communications
Healthline Networks
415-281-3110
czintl@healthline.com

More Healthline Press Releases