Healthline - News and Events

Healthline Expands Executive Team, Names Rich Kreisman Vice President, Business Development

Strategic planning and business development expert brings extensive industry expertise to
build out Healthline’s growing list of content and publishing partnerships

SAN FRANCISCO - May 1, 2007 - Healthline Networks (www.healthline.com), the leading provider of intelligent health information services, announced today that Rich Kreisman has been named Vice President of Business Development. Kreisman brings his 20-year portfolio of publishing knowledge to expand the company's array of blue chip customers, including US News & World Report, Merriam-Webster, Eons, Merck, PacifiCare, Mitsui, and Reed Elsevier. Kreisman will concentrate on furthering Healthline's content relationships and securing internet distribution deals with leading online content portals.

"Rich's extensive experience helping large media companies distribute and syndicate content on the consumer internet will help us build strategic relationships with publishers and broadcast companies with great health and wellness content assets,” said Chris Tucher, senior vice president of business development at Healthline.

Kreisman most recently served as a consultant for a diverse set of clients including information providers, audio producers, and various online verticals. Prior to that, he served as vice president of business development of HighBeam Research and as vice president of business development at iSyndicate. He holds a Bachelor of Science degree from Northwestern University's Medill School of Journalism.

"I am delighted to join Healthline, a company that is uniquely positioned to bring leading health content assets to consumers," said Kreisman. "The health vertical today is one of the fastest growing and most vital online information categories. I look forward to bringing Healthline's dynamic suite of services to the Web's health content providers, as well as giving them unparalleled distribution through our partnerships."

About Healthline

Healthline Networks offers an innovative approach to meeting the needs of today’s health information seeker. The company’s unique consumer healthcare taxonomy, begun in 1999 in collaboration with 1,100 medical specialists, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners—a network of trusted destination sites that include publishers, portals, search engines, employers and health plans—help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.

Company information:
Bill McGee
Senior Vice President, Marketing Services
415-281-3113
bill@healthline.com