Healthline Networks Names David Kopp Senior Vice President, Network & Advertising Services

Yahoo Veteran Joins Company in Newly Created Senior Position

SAN FRANCISCO - May 18, 2010 - Healthline Networks (www.healthline.com), the leading provider of intelligent health information services, today announced that David Kopp will join the company in a newly created position, Senior Vice President, Network & Advertising Services. A leader in the Internet advertising industry, Kopp brings more than 18 years experience ranging from Fortune 500 to startup companies to Healthline, as the company grows its media network, the largest focused on consumer health, reaching almost 100M unique visitors each month.

"David will be a tremendous asset for Healthline and our 40+ top-tier network partners. His team will coordinate our diverse resources and work closely with partners to improve the efficacy and monetization of their health properties," said West Shell III, Chairman and CEO of Healthline Networks. "His extensive digital media and advertising experience will be invaluable, as we expand our search, content and advertising capabilities."

Kopp’s digital media expertise stems from work with a variety of large and small companies, holding senior positions with The Walt Disney Company and AdForce, Inc. David also founded and ran Winfire Inc., a search toolbar startup, and sold it to Broadband Digital Group. In addition, Kopp has held the positions of Vice President and General Manager of LookSmart, and President of Sonicity, a start-up software company.

Most recently, Kopp was Senior Director of Ad Products at Yahoo! Inc. There he led a team that had revenue responsibility for 20 percent of U.S. display advertising products, and launched SmartAds and Search Retargeting, two of Yahoo!’s most successful display ad products of the last two years.

"I am excited to join Healthline because I believe our unique semantic technology gives tremendous advantage to our partners like Yahoo and Aetna," said Kopp. "For pharma and healthcare advertisers, our deep understanding of medical terminology enables precise user and contextual targeting. And for our publisher, payor and provider customers, it enables us to find and deliver the most relevant health information to their users."

About Healthline

Healthline Networks is the leading provider of intelligent health information services, enabling almost 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of over 40 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.

Company information:
Bill McGee
Senior Vice President, Healthline.com
415-281-3113
bill@healthline.com

Press Contact:
Jennifer Conway
Dotted Line Communications
978.463.0289
jennifer@dottedlinecomm.com

More Healthline Press Releases