Healthline Networks Launches New Solutions for Health Insurance Member Portals in Response to Healthcare Reform

Company's Medically Guided Semantic Technology Drives Improved User Experience and Empowers Plan Members to Take Control of Their Personal Healthcare

SAN FRANCISCO, CA - March 16, 2011 - Healthline Networks, the fastest growing provider of intelligent health information services, today announced a suite of innovative health information solutions that provide new ways for insurers to drive consumer behavior and adapt to the rapid changes resulting from healthcare reform. Healthline's industry leading technology platform will allow health plans to improve the functionality and user experience of their member portals to encourage consumers to actively engage in their healthcare, improve compliance and reduce costs.

Powered by Healthline's unique Medically-Guided™ semantic search technology, these new solutions provide health plans with the ability to offer enhanced member portal content and search-driven services to drive consumer engagement and behavior change. This includes tailored versions of Healthline's clinical applications, including SymptomSearch™, TreatmentSearch™, and DocSearch™, interactive tools, and medically reviewed content, providing health plan members with a complete decision support platform. Solutions include:

• Enhanced Portal Services: helps enable value-based healthcare and meet Health Reform regulatory requirements with a variety of features including translation services that convert CPT and ICD9 codes into consumer-friendly language, delivered via web applications that are plan-specific and personalized -- such as member specific pre-populated doctor lists or calls to action based on claims data -- and an integrated, enterprise-class content management system
• Healthline ContentPlus+™: increases member engagement and influences behavior by enhancing the customer's current health content (or content supplied by Healthline) with in-text navigation and contextually relevant, personalized tools and promotions
• Healthline SmartMessaging™: drives member engagement and compliance via care alert, medical claim, or event triggered messaging (email, mobile, text or web) offering personalized content and actionable information on the member portal

"Healthcare reform is driving significant change for both consumers and health plans," said Chris Tucher, senior vice president, Business Development at Healthline. "As mandates are implemented across the system to provide health coverage, millions of newly insured consumers are flooding the market. To attract and win these new customers, plans need to provide best-in-class tools to differentiate themselves from competitors and ultimately drive a better consumer experience."

About Healthline

Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of over 40 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked #54 in Deloitte's 2010 Technology Fast 500, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.

Media Contacts

Healthline
Jennifer Conway, Dotted Line Communications
Jennifer@dottedlinecomm.com
978-463-0289