Healthline’s Vertical Search Recognized as a 'Model Of Excellence' and Innovation by Infocommerce Group


SAN FRANCISCO – August 15, 2006 –  Healthline, the leading provider of intelligent health information services, announced today that its consumer website, Healthline.com, has been selected by InfoCommerce Group Inc. – a leading provider of consulting and research to publishers of commercial databases – as a 2006 InfoCommerce Models of Excellence recipient.
 
Healthline.com, the first medically guided search and navigation-driven website, eliminates the time-consuming process of sifting through hundreds to thousands of unnecessary and unrelated search results. Healthline’s unique Medically Guided SearchSM experience combines the largest known medical terminology classification system, developed by more than 1,100 physicians and informatics experts, with advanced search capabilities and hundreds of thousands of pages of physician-reviewed journal articles and encyclopedic information from the world’s foremost medical information publishers.

InfoCommerce Group selects database products throughout the year for its prestigious Models of Excellence program. According to Russell Perkins, president of InfoCommerce Group, the winning products exemplify how to think in new and creative ways about the way in which data is sourced, structured and delivered by the commercial online database publishing industry.

Russell Perkins, president of InfoCommerce Group, said, "I am particularly impressed by the numerous innovations in vertical search I see on the Healthline site such as an extremely detailed taxonomy that maps medical terminology to plain English; sophisticated navigation aids; a growing number of physician-reviewed articles clearly identified as such in search results; and integration of licensed and open Web content. Overall, it is a powerful package serving an important need."

“Being selected by Russell Perkins and InfoCommerce Group for the Models of Excellence award is a distinct honor for Healthline,” said Dean Stephens, president and chief operating officer, Healthline Networks “Russell is well known as the analyst covering the database industry, and his clear esteem of Healthline verifies that we are building on a business model that is geared for success.”

The InfoCommerce Models of Excellence list includes products produced by both online publishers and print-based publishers. Select InfoCommerce Models of Excellence products will be showcased at the annual InfoCommerce 2006 Conference, October 10–12 in Philadelphia.

About Healthline

Healthline offers an innovative approach to meeting the needs of health information seekers. Developed in collaboration with 1,100 medical specialists, Healthline’s powerful consumer healthcare taxonomy – the largest of its kind – drives its suite of medically guided search and navigation services. Healthline offers two primary routes to delivering its intelligent health information services to consumers and business partners: through its website, Healthline.com, or through a network of trusted consumer destination sites that include publishers, employers and health plans. Headquartered in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.

About InfoCommerce Group

InfoCommerce Group provides consulting and research to its clients – publishers of commercial databases from nearly 30 companies in seven countries, ranging from multi-nationals to Internet start-ups, to family-owned publishers. InfoCommerce Group also publishes InfoCommerce Report – the influential monthly print newsletter – as well as a growing list of books and special reports. It produces the annual InfoCommerce Conference and the InfoCommerce Models of Excellence list and also identifies opportunities and coordinates investments in early-stage database content companies. For more information on InfoCommerce Group, please visit www.infocommercegroup.com or call (610) 649-1200, extension 252.

Company information:
Bill McGee
Senior Vice President, Marketing Services
415-281-3113
bill@healthline.com

Press Contact:
Colby Zintl
Healthline Networks
415-281-3110

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