StayWell Content Assets Now Available on Healthline Network

Collaboration Brings Comprehensive, World-Class StayWell Content to the Consumer Web

Yardley, PA and San Francisco, CA. February 12, 2008—StayWell, a division of MediMedia, today announced that it has licensed substantial portions of its leading health information content to Healthline Networks, a leading provider of intelligent health information services. This agreement includes deployment of StayWell's library of articles, tools and quizzes on Healthline's consumer facing health search portal, Healthline.com (http://www.healthline.com ), and to select partners within the Healthline Network.

"StayWell and Healthline share a commitment to provide up-to-date, trusted, and easy-to-understand health information to consumers, who – research has shown – are turning to the Internet for health information in greater numbers," said Michael Riley, Group President, StayWell. "We chose Healthline to be a consumer provider of our comprehensive StayWell content because the Healthline Medically Guided Search™ technology and user experience deliver superior results for health information seekers."

When Healthline applies its Medically Guided Search™ technology, content is transformed into richer, more dynamic web information, with added functionality such as contextual references, related search, and links to relevant resources. The result is that the health information seeker can usually find everything they need to know about a particular health topic with a single search.

"The Healthline Network provides trusted health information to more than 15 million consumers a month," said West Shell III, Chairman and CEO of Healthline Networks. "Now, as we rollout the StayWell articles, tools and quizzes, consumers will have access to the most comprehensive library of trusted information so they can make informed, empowered decisions about their health."

StayWell content is developed by teams of medical communication and patient education experts using standards of care to ensure scientific accuracy. All StayWell content is subjected to rigorous and ongoing review by medical experts and practicing professionals. The text is powerfully supported by a variety of art styles, including award-winning anatomical illustra­tions that clarify conditions and treatments.

The StayWell licensed content that will appear on Healthline.com and to select partners within the Healthline Network includes 3,500 original articles on wellness, diseases, conditions and prevention. Healthline has also introduced StayWell's 170 interactive tools, calculators and quizzes covering popular topics such as a BMI calculator, a breast cancer risk assessment, and questions and answers about managing diabetes. Healthline will incorporate the StayWell content to expand its Healthline Answers and Healthline Channels, adding hundreds of new articles on wellness and prevention-related health subjects.

Healthline Networks distributes its health search and content to a growing network of trusted destination sites including Ask.com, iVillage, Merriam Webster, SELF and US News & World Report. As a result of this agreement, these partners will also have access to the StayWell library of health information.

 

About StayWell
StayWell, the consumer health information division of MediMedia USA, is the world's largest consumer health information and patient education publisher with extensive experience serving consumers, physicians, hospitals, health plans, employers and associations. StayWell is a family of companies which includes Krames, wired.MD, StayWell Custom Communications, StayWell Health Management, and StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance). StayWell also publishes health, safety, and patient education materials for leading associations including the American Red Cross, the American Heart Association, the American Lung Association, and others. StayWell reaches over 100 million consumers each year with print and online health information designed to improve the quality of their lives. For more information, visit http://www.staywell.com.

MediMedia USA is a publishing and information company which educates physicians and patients about drugs, diseases, therapies, health, safety and healthy lifestyles. MediMedia is a Vestar Capital Partners portfolio company. For more information, visit http://www.medimedia.com.

About Healthline Networks
Healthline Networks is the largest provider of intelligent health information services, enabling more than 15 million consumers a month to make more confident, informed healthcare decisions. The company's consumer healthcare taxonomy, the largest of its kind, powers a unique suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBC, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.

Company information:
Bill McGee
Senior Vice President, Marketing Services
415-281-3113
bill@healthline.com

Press Contact:
Colby Zintl
Healthline Networks
415-281-3110

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