Healthline Introduces First Internet Search Engine Dedicated to Consumer Healthcare
Medically Guided SearchSM Helps Consumers Quickly and Easily Connect with the Information and Resources They Need to Better Manage Their Health

SAN FRANCISCO, Calif. – October 17, 2005 – Addressing the growing demand for better health information resources, Healthline today announced the first Internet search engine dedicated to consumer healthcare, www.healthline.com. The aging baby boomer population and steady shift toward consumer-driven healthcare are turning more and more people to the Internet to better educate themselves and manage their own health resources. But today’s general search engines and online health destinations are insufficient – either providing too much unfiltered information, or offering limited content that does not provide a complete picture – and neither option presents related health topics and resources in context to help consumers quickly find, understand and manage the information that matters to them.

Healthline’s unique Medically Guided SearchSM capabilities make it easier for users to find comprehensive healthcare information and interact with the search results in a manner that offers a direct path from search to discovery.  A centerpiece of Healthline’s search experience is the company’s proprietary HealthMaps®. Developed in conjunction with more than 1,100 leading physicians and medical informatics professionals, HealthMaps enable users to visually explore all of the information related to a disease, drug or condition without the need to repeatedly type new queries into the search box.

“Healthline answers a critical consumer need that general-purpose search engines simply can’t meet,” said Dr. James Dougherty, former Deputy Physician-in-Chief at Memorial Sloan-Kettering Cancer Center. “With the rise in healthcare costs, an aging global population, increasingly complex treatment options and less face-time with doctors, consumers must take responsibility for making more discerning healthcare decisions. Healthline’s unique technology platform and singular focus on providing trusted healthcare information will play a vital role in the evolution of healthcare.”

Conventional search engines don’t distinguish how a search term appears in the listings provided. They are designed to find all mentions of the topic at hand, regardless of whether the keyword is the main topic or is simply mentioned. This lack of sensitivity forces consumers to wade through listings that often fail to provide relevant information.

Healthline’s Medically Guided SearchSM platform addresses general search engine shortcomings by using a combination of semantic search technology and a comprehensive consumer health taxonomy comprised of more than 800,000 medical terms and synonyms. These resources uniquely enable the site to translate everyday language and precisely match it to medical terminology so consumers can quickly filter results to the exact information needed.  For example, when a consumer enters “arthritis” into the search box, the results include medically related categories – such as “rheumatoid arthritis,” “fibromyalgia” and “osteoarthritis” – that help guide the user to a more precise search.  Selecting “fibromyalgia” results in additional categories – such as “pain management,” “fibromyalgia risk factors,” and “chronic fatigue syndrome” – that further refine the search.  A more uncommon search query such as “GERD,” one of many synonyms for heartburn, returns information on “acid reflux,” “peptic disorders,” “indigestion,” and more.

The Healthline site also features more than 200 topically-focused health channels that provide users with contextually relevant information on topics ranging from Alzheimer’s and Diabetes to Nutrition and Pregnancy. In a separate announcement today (see related release, “Healthline’s Flu Central Gives Consumers a Healthy Dose of Vital Information This Flu Season”) Healthline unveiled its Flu Central, a one-stop shop for information about influenza this season. The flu – a perennial epidemic in the U.S. that kills more than 36,000 people annually – is one of many healthcare issues that Healthline is addressing with its new approach to health search.

“Searching for health information is more difficult than any other category – it’s like searching in a foreign language – as medical terms and consumer terms don’t match,” said West Shell III, chairman and chief executive officer of Healthline. “General search engines are good enough when you need directions to your doctor’s office, but when it comes to navigating the complex, inter-related world of healthcare, ‘good enough’ is not acceptable. Consumers are tired of being overwhelmed by the amount of unfiltered information on the Web; they’re desperate for an open, objective and medically comprehensive source to help them better manage their health. We’re giving them exactly what they need.”

Founded in 1999, Healthline is already used by leading healthcare providers such as Merck, PacifiCare, and Dartmouth-Hitchcock Medical Center to deliver critical resources and tools to both consumers and members.  Today’s announcement marks the first time that Healthline’s advanced search capabilities and navigation tools are freely available to the public.
 
Based in San Francisco, California, Healthline is backed by VantagePoint Venture Partners, one of the largest venture capital funds in the country with more than $2.8 billion under management, and JHK Investments, LLC.

About Healthline

Healthline Networks, Inc. provides the fastest, easiest way for consumers to find, understand and manage healthcare information, empowering them to make more informed decisions that lead to better health. Created in collaboration with 1,100 physicians and medical specialists, Healthline’s unique Medically Guided SearchSM experience is powered by a taxonomy that encompasses nearly one million medical terms and synonyms – the largest consumer health taxonomy of its kind, and one which translates everyday language and precisely matches it to medical information consumers may not have otherwise known existed – and Healthline’s HealthWeb, a filtered directory of more than 62,000 health-oriented websites and more than 70 million pages of information. Healthline’s medically guided search results, combined with the company’s visual HealthMaps and the website’s personalization tools, connect users with the information, people and resources not available through general search engines or today’s online health destinations. Based in San Francisco, Healthline is backed by VantagePoint Venture Partners and JHK Investments, LLC.

Company information:
Bill McGee
Senior Vice President, Marketing Services
415-281-3113
bill@healthline.com

Press Contact:
Colby Zintl
Healthline Networks
415-281-3110

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