Healthline Rolls Out Strategic Health Content Partnerships
Leading medical publishers
including A.D.A.M., Thomson Gale, ProQuest and Cerner Multum add
top-tier content to Healthline’s Medically Guided Search SM
capabilities
SAN FRANCISCO – March 21, 2006 –
Healthline (www.healthline.com),
the leading Internet search engine dedicated to consumer healthcare,
has expanded its already notable health information content base
through partnerships with top-tier medical reference publishers
including A.D.A.M., Thomson Gale, ProQuest and Cerner Multum. By
offering this unique combination of independently published healthcare
content and Medically Guided Search SM, Healthline reinforces its
position as the only healthcare search engine to deliver contextually
relevant, high-quality open Web results together with widely respected,
doctor-reviewed articles, journals, encyclopedias and illustrations,
giving health seekers the most comprehensive online medical information
resources available.
Healthline has been working with leading content providers since its
inception, and this new round of partnerships serves to underscore the
company’s philosophy of aligning only with publishers that add quality
and scope to Healthline’s superior medical search results. By
integrating this deep content via its proprietary medical taxonomy
system and combining it with advanced semantic search capabilities,
Healthline is able to deliver the most comprehensive and contextually
relevant health search results on the Web.
Healthline has added, or will soon include, content from:
- A.D.A.M.:
A leading supplier of unique, visually engaging health content,
decision support tools, and educational products that help people "get
smart" about their health and wellness. The company combines
physician-reviewed text, health visuals produced by medically trained
illustrators, and multimedia interactivity to create highly engaging
and effective health information solutions.
- Cerner Multum:
A world-leading medical information company, the Cerner Multum solution
provides a database with comprehensive drug product and disease
nomenclature information to link with Cerner Multum's clinical
information systems and other outside systems. This database includes
both branded and generic descriptions of familiar drug names.
- ProQuest
Information and Learning: A world leader in collecting,
organizing, and publishing information worldwide. ProQuest offers
superior information services in electronic, microform, and
print-on-demand formats to hospitals and medical school libraries.
Combing vital information and key journals with broad coverage gives
ProQuest’s health and medical collections their unique value and high
quality. The company develops premium databases comprising
periodicals, newspapers, dissertations, out-of-print books, and other
scholarly information from more than 9,000 publishers worldwide.
- Thomson Gale:
Publisher of one of the most highly regarded series of medical
encyclopedias, Gale is a world leader in e-research and educational
publishing for libraries, schools and businesses. The company is best
known for its accurate and authoritative reference content as well as
its intelligent organization of full-text magazine and newspaper
articles.
Commented
Kevin Noland, A.D.A.M. president and chief executive officer, “A.D.A.M.
is proud to be associated with Healthline, a company dedicated to
providing consumers with the best possible results for their health
information queries. Our goal is to connect consumers and their
families to trustworthy and relevant health information; Healthline
allows us to fulfill this promise in a new and innovative way.”
Healthline’s Medically Guided Search SM technology combines a one-million
word taxonomy system developed by more than 1,100 physicians and
medical experts with advanced search of the HealthWeb – more than
170,000 health-related sites selected for their content relevancy. As
Healthline adds more top-tier content, site visitors and enterprise
customers benefit from ever deeper and more contextually relevant
search results – which are of markedly higher quality than current
conventional search engines or those that conduct health or medical
search based on keyword categorization, clustering or site navigation
of limited content assets.
“Healthline’s mission is to deliver the most comprehensive, relevant
results for both consumers and medical professionals. To accomplish
that means going far beyond simply using mathematical algorithms,
crawling billions of Web pages and returning millions of unfiltered
results, which confuse or overwhelm health information seekers,” said
Dean Stephens, president and chief operating officer of Healthline. “By
combining the best of the ‘HealthWeb’ with a diversified set of
high-quality, doctor vetted content, advanced semantic search,
medically guided navigation and content management, users find exactly
what they need, whether they go directly to Healthline.com or to one of
our customer sites, which have access to our industry-leading
technology and content partnerships.”
About Healthline
Healthline Networks, Inc. provides the easiest way for consumers and
medical professionals to find, understand and manage healthcare
information, empowering them to make more informed decisions that lead
to better health. Created in collaboration with 1,100 physicians and
medical specialists, Healthline’s unique Medically Guided Search SM
experience is powered by a consumer health taxonomy that encompasses
nearly one million medical terms and synonyms – the largest of its
kind, and one that translates everyday language and precisely matches
it to complex medical information. Healthline is defining the
HealthWeb, a filtered directory currently consisting of more than
170,000 health-oriented websites and 130 million pages of medical
content. Combined with the company’s visual HealthMaps®
and personalization tools, Healthline connects users with the
information, people and resources not readily available through general
search engines or today’s online health destinations. Based in San
Francisco, Healthline is backed by VantagePoint Venture Partners, Reed
Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.
Company information:
Bill McGee
Senior Vice President, Marketing Services
415-281-3113
bill@healthline.com
Press Contact:
Colby Zintl
Healthline Networks
415-281-3110
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