New, 1000+ Healthline Learning Centers Help Consumers Find Relevant Information More Quickly

SAN FRANCISCO—May 20, 2008—Healthline Networks (www.healthline.com), a leading provider of intelligent health information services, today launched Healthline Learning Centers on its leading consumer health search portal, Healthline.com. The Healthline Learning Centers combine the company’s semantic taxonomy, the world’s largest consumer health taxonomy, with medically-guided navigation to find and organize contextually relevant health content and multimedia assets specific to more than 1000 diseases and conditions, resulting in a more comprehensive and easy-to-navigate consumer health resource.

Healthline Learning Centers extend the breadth of content from 200 diseases and conditions to more than 1000 algorithmically-consolidated, rich, contextually relevant health information centers. From a single Web page, consumers can now dive deeper for clinical information, research expert second opinions, and browse multimedia such as the latest health videos, periodicals and interactive tools and assessments. Content in the Learning Centers comes from more than 20 Healthline partners – premier medical and health publishers like Adam, Cerner Multum, Eating Well, Gale Cengage, Harvard, the NBC Digital Health Network and StayWell, among others – and has been thoroughly vetted by doctors.

"Healthline.com is the first health site to leverage a semantic taxonomy to accurately relate and group health resources, effectively guiding the user to a more comprehensive set of information about a health topic," said West Shell III, Chairman and CEO of Healthline Networks. "Consumers can now find the information they're seeking more quickly and easily, enabling them to make better decisions about their health, healthcare and medications. We believe these new Healthline Learning Centers raise the bar for what consumers should expect, and receive, from a health site."

Healthline Learning Centers are now available on Healthline.com and will be rolled out to partners within Healthline Networks

About Healthline

Healthline Networks is a leading provider of intelligent health information services, enabling more than 18 million consumers a month to make more confident, informed healthcare decisions. The company’s proprietary consumer healthcare taxonomy, the largest of kind, powers a suite of intelligent health search, navigation, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBCU, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners. For more information visit http://www.healthline.com.

Company information:

Colby Zintl
Acting Director of Communications
Healthline Networks
415-281-3110
czintl@healthline.com

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