Eons Selects Healthline to Provide "Medically Guided" Health Search
and Navigation for New Media Portal
Partnership
enhances popular “50-plus” website with Web 2.0 health search features
SAN FRANCISCO – December 5, 2006 –
Healthline Networks (www.healthline.com),
the leading provider of intelligent health information services, today
announced that it has been selected by Eons™, the 50-plus media company
for baby boomers and seniors, to provide health search and navigation
services. Beginning in early 2007, when Eons members and visitors look
for health or medical information on the Eons website, they will have
access to results and navigation tools powered by Healthline’s
“Medically Guided” semantic taxonomy, the largest consumer medical
database of its kind.
Searching for health information on Eons will be transparent. When
visitors enter a search term into Eons’ cRANKy™ search box—the first
age-relevant search engine for adults 50 plus—Healthline’s proprietary
HealthFind™ technology will instantly identify whether the search term
is related to health and will return contextually relevant results
based on a combination of Healthline’s search technology and Eons’
member rating and ranking algorithms.
Eons will integrate three additional Healthline semantic services into
its health search service: Eons Answers, HealthIdeas and HealthLinks™.
Eons Answers will be the first search result shown on the cRANKy
results page. It will contain a more robust description of the result
in response to the user’s query and will link to very relevant,
high-quality content made available from Eons or Healthline.
HealthIdeas provides searchers with a suite of health information
navigation tools, including Healthline HealthMaps® visual search
developed by doctors and medical informatics professionals to help the
user navigate more precisely within results rather than continually
returning to the search box. Another proprietary feature, HealthLinks,
intelligently identifies health and medical terms within article text
and automatically hyperlinks them to deeper, related content within
that topic.
“Eons and Healthline share a vision—we’re both dedicated to providing
the best information to our members to allow them to live the most
robust lives possible,” said W. Lee Goss, chief operating officer,
Eons. “Health issues are often top of mind for our members, and
Healthline offers the best Web 2.0 health search resources to help our
audience better the health of themselves and those they care about.”
Healthline Networks’ suite of intelligent health information services
includes search, navigation and content components to help consumers
navigate the complex world of health and medicine in an often cluttered
and confusing online environment. Through its relationship with
Healthline, Eons will give its audience access to the HealthWeb—170,000
top health and medical sites representing more than 150 million pages
of quality content across the Internet, as well as thousands of
licensed physician-reviewed articles. To present this information in
medically accurate context, Healthline worked with over 1,100
physicians and its team of medical informatics professionals to develop
the largest semantic taxonomy of its kind for consumer health, which
integrates multiple databases covering drugs, symptoms, risk factors,
physician specialties, diagnostic and treatment procedures, insurance
billing codes, synonyms and more—to deliver the most precise, relevant
search results for health information seekers.
“Eons is delivering a tremendous resource to the 88 million 50-plus
individuals who are living larger and healthier lives using the
Internet,” said West Shell III, Healthline Networks chairman and chief
executive officer. “We see great synergy in partnering with Eons and
innovating together on how their growing community finds, understands
and shares health information.”
About Eons
Eons is a 50-plus media company inspiring a generation of
boomers and seniors to live the biggest life possible. Founded by
Jeff Taylor, creator of Monster.com, Eons launched on July 31, 2006.
Eons has attracted a team of renowned advisors and industry-leading
partners and is backed by venture capital financing from General
Catalyst Partners and Sequoia Capital. The company is headquartered in
Charlestown Navy Yard, Boston. For more information visit www.eons.com
About Healthline
Healthline Networks offers an innovative approach to meeting the needs
of today’s health information seeker. The company’s unique consumer
healthcare taxonomy, created in 1999 in collaboration with 1,100
medical specialists, powers a suite of intelligent health search,
navigation and content services. Combining advanced search technology
with deep medical expertise, Healthline and its business partners - a
network of trusted destination sites that include publishers, portals,
search engines, employers and health plans - help consumers navigate
the complex world of healthcare information, empowering them to make
more confident, informed decisions. Headquartered in San Francisco,
Healthline is backed by VantagePoint Venture Partners, Reed Elsevier
Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.
Company information:
Colby Zintl
Acting Director of Communications
Healthline Networks
415-281-3110
czintl@healthline.com
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