SEO Manager

Opportunity

Healthline Networks is seeking a SEO Manager with web analytics experience to manage organic and network partner traffic strategies for its industry leading health information website, Healthline.com.

Using his/her experience, the candidate will develop and manage the non-paid traffic strategy for the site, including natural/organic search optimization, link building, local search planning, content generation, and social media optimization, among other tactics. The successful candidate will have experience with multiple search engines, local search networks, content management systems, and social media sites, and also possess a natural drive and ability to stay current with emerging trends and websites. S/he will also have experience with major Web analytics packages, with a good mix of technical, creative and forecasting skills, and the ability to present at every level within the organization.

Required Skills and Background

  • Ability to define and execute non-paid traffic strategy and tactics
  • Minimum 3 years experience driving and optimizing SEO campaigns
  • Deep experience with natural/organic search and link building
  • Understanding of SEO keyword research and analysis
  • Advanced SEO-related development, architecture, internal and external linking knowledge, including CMS build-outs
  • Knowledge of local search optimization
  • Experience with social media marketing and leveraging social networks; an inherent interest and natural curiosity in keeping current with the latest trends in online traffic acquisition
  • Experience with website reporting and analytics tools
  • Ability to craft cogent and clear recommendations
  • Strong writing, analytics, and communication skills
  • Excellent presentation skills
  • Familiarity with SEM and PPC (Pay-Per-Click)

About Healthline Networks

Healthline Networks offers an innovative approach to meeting the needs of today's health information seeker. The company's unique consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners - a network of trusted destination sites that include publishers, portals, search engines, employers and health plans - help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by Aetna Ventures, Peacock Equity, JHK Investments LLC, Kaiser Permanente Ventures, Mitsui & Co., Ltd., Reed Elsevier Ventures, U.S. News and World Report, and VantagePoint Venture Partners.

To apply, please send cover letter and resume to careers@healthline.com.