Interactive Marketing Manager - SEM

Opportunity

Healthline.com is looking to hire a super star Interactive Manager that focuses on SEM. Ideally we are looking from someone who has 1-3 years of SEM work as well as some Client facing experience. If you have worked for an Agency, Lead Gen, or in-house, we are looking for you. The team is dynamic; the company is fast paced and a leader in the health information technology space.

Healthline is located in San Francisco , one block from Cal Train, near the Giants ball park. Our employees enjoy a stimulating and fun place to work, along with fully paid health benefits and stock options. The office is dog-friendly.

Responsibilities

  • Plan, Implement and Support the day-to-day search engine marketing and PPC activities.
  • Manage campaign budgeting and ROI.
  • Create and optimize pay-per-click campaigns with major search engines.
  • Interface with sales and marketing team members to regarding customer search requirements.
  • Track expenditures and conversion data.
  • Write and maintain ad copy for search campaigns.
  • Offer support to Client Facing teams including Sales, & Biz Dev.
  • Develop and maintain project plans to update clients on status of campaigns
  • Track and report on campaign results, data analysis, and hold weekly campaign status calls/meeting with stake holders
  • Uncover, understand and achieve company goals and business objectives through the customization of campaigns
  • Proactively provide strategic SEM recommendations applicable to the company
  • Analyze search marketing campaign for actionable insights to expand program and drive efficiency

Requirements/Experience

  • Strong written and verbal communication skills
  • Ability to conduct mathematical analysis of trend data
  • A close eye for detail with the ability to see how details fit into the overall picture
  • Ability to work both independently and in a team-oriented environment
  • Strong computer skills, particularly Microsoft Word, PowerPoint and Excel
  • Bachelor's degree
  • 1-3 years of work experience in a corporate setting
  • 1-3 years SEM experience is required. Must know at least the big 3, Google, Yahoo, and MSN. Other 3rd tier search engine experience is also helpful but not required.

About Healthline

Healthline Networks offers an innovative approach to meeting the needs of today's health information seeker. The company's unique consumer healthcare taxonomy, created in 1999 in collaboration with 1,100 medical specialists, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners - a network of trusted destination sites that include publishers, portals, search engines, employers and health plans - help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.

 

To apply, send cover letter and resume to: careers@healthline.com. Include in your cover letter some specific information about why you would be a great candidate for this position.