Consuming Kids: The Commercialization of Childhood

Monday, October 20, 2008

Nancy L. Brown, PhD

Consuming Kids: The Commercialization of Childhood is a new parent education film from the media education foundation that exposes the youth marketing industry's controversial tactics and explores the effect of hyper-consumerism on the actual experience of children.

Youth marketing is a multi-billion dollar industry that has transformed American children into the most powerful and profitable consumer demographic in the world. American kids now influence an estimated $700 billion in annual spending and are targeted from birth with sophisticated marketing tactics.

Childhood has been usurped for profit. My only hope is that this movie wakes people up and starts a public and government outcry against this blatant materialism and abuse of children!

Photo credit: soctech

Permalink | Email Post

The Healthline Site, its content, such as text, graphics, images, search results, HealthMaps, Trust Marks, and other material contained on the Healthline Site ("Content"), its services, and any information or material posted on the Healthline Site by third parties are provided for informational purposes only. None of the foregoing is a substitute for professional medical advice, examination, diagnosis, or treatment. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on the Healthline Site. If you think you may have a medical emergency, call your doctor or 911 immediately. Please read the Terms of Service for more information regarding use of the Healthline Site.