Body By Milk: Get Fit By Finals
Thursday, February 12, 2009
Tara Gidus, MS, RD, CSSD, LD/N
I am in Phoenix right now for the NBA Allstar events. What an experience! I have been a part of a new campaign called Get Fit By Finals that the NBA, WNBA, and Body By Milk campaign (you know, the milk mustache people) have put together. They came together because of the childhood obesity epidemic we are facing in this country (tripled in past 15 years).
The goal of the program is to get middle and high school teens to take just 3 simple steps to get fit.
- Nutrition: Research shows that teens who drink 3 glasses of lowfat or fat free milk instead of sugary beverages are more lean than teens who do not drink milk. It is easy to get three glasses per day: put some on your cereal, make a smoothie, drink a glass with lunch and dinner, or have chocolate milk after a hard workout to help your body recover. Chocoalte milk is actually a great fitness drink because it has carbs to replenish energy, protein to build and repair muscles, and electrolytes to replace those lost in sweat.
- Fitness: Get 60 minutes of exercise every day. If 60 minutes is hard all at once, split it up into 15 or 30 minute increments. Find an exercise that you like to do, whether it is rollerblading, skiing, biking, swimming, or playing a sport.
- Track your progress: Research shows that people who track what they do are more successful at reaching their goals. If you go to bodybymilk.com you can use the Fitness Tracker and track your exercise minutes and your glasses of milk. You can also view all of the Daily Drills. There are tips and videos put together by NBA players, trainers, and dietitians (yours truly).
BONUS: When you sign up (teenagers) on www.bodybymilk.com you can win super cool NBA merchandise OR even a trip to the NBA Finals in June! Sign up today under the Get Fit By Finals tab and use the Fitness Tracker every day.
The newest players with milk mustaches are Chris Paul of the New Orleans Hornets and Diana Taurasi of the Phoenix Mercury. Chris was at the event tonight and even talked about how milk helped to get him back in the game after his most recent injury!
Photo of Chris Paul's milk mustache photo shoot courtesy of bodybymilk.com
1 Comments:
At Fri Feb 13, 07:01:00 PM 2009,
John Mayer said…
This is great advice. For the dairy industry. Speaking as one who has milked both goats and cows - and still could - and as one who has recently graduated from nursing school, I can tell you that there is nothing healthy about milk, unless you contrast it, as this article has with completely worthless soft drinks. This is not something I can address in a paragraph, but look up T. Colin Campbell’s work online; he is emeritus professor of biochemical nutrition at Cornell. Man did not evolve to drink milk beyond infancy (and human milk only there; cow’s milk in infancy leads to diabetes). It is amusing to imagine what a human evolved to drink cow’s milk in adulthood would look like.
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