Take Out the "Diet"
Thursday, December 20, 2007
Tara Gidus, MS, RD, CSSD, LD/N
Have you heard that Kraft's line of South Beach Diet foods are changing their name to South Beach Living?
Is "diet" a bad word? The marketing experts seem to think so. I am sure this name change is going to cost them plenty. Diet may mean weight loss, and the South Beach line can be eaten by lots of people, not just those losing weight.
What about Coca-Cola Co? They developed Coke Zero mainly because men didn't want to drink something labeled "diet." A beer has never made it being labeled "diet" but Michelob Ultra certainly is a popular brand.
What do you think? Do you think if a product is labeled "diet" that it isn't going taste good? Do you assume that something that is "diet" is going to be good for you? Bad for you? Low in calories?
"Life is better on the beach" is the South Beach marketing, and I guess South Beach Living is more about a lifestyle than the word "diet."
I would love to hear your thoughts!
Photo courtesy of didbygraham
Labels: diet, Tara Gidus
3 Comments:
At Mon Dec 24, 11:07:00 AM 2007,
Anonymous said…
When I hear the word diet I assume it has to be better for me but I also assume it tastes bad also
At Thu Jan 10, 05:12:00 PM 2008,
Anonymous said…
I assume that the diet version is not going to taste as good as the real version.
At Sat Mar 01, 12:22:00 PM 2008,
Anonymous said…
I'm 5'9" & 147 Lbs, under weight and don't use any diet food. I wish I could gain a little weight. I must be doing something too good!
No junk food, no canned food, no deep fried food, no pop or sodas, no HFCS and very little white sugar, 1/2 tesp. on cereal rarely,some semi-sweet chocolate.
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