About Healthline

Healthline Networks offers the easiest way for consumers to quickly and easily find consistently excellent health information on the Web. By utilizing its robust search and navigation platform, Healthline is focused on becoming the global leader in intelligent health information services, enabling consumers to make more confident, informed decisions about their health.

Healthline's taxonomy-driven Medically Guided Search platform provides consumers and business partners with a powerful portfolio of online health search, content, and navigation services. This "semantic taxonomy" - the only one of its kind currently in existence - is built from multiple medical databases and uniquely connects interrelated concepts to provide a semantic organization and contextual presentation of health-related information.

The search platform, developed in conjunction with physicians and maintained by a team of medical informatics specialists, includes a terminology database of over one million medical terms and consumer-friendly synonyms, as well as 70,000 medical concepts that include diseases, conditions, causes, symptoms, diagnoses, treatments and other medically relevant attributes. The taxonomy gives unparalleled structure and organization to health-related information by defining and specifying interrelationships and properties. The taxonomy gives unparalleled structure and organization to health-related information by defining and specifying interrelationships and properties, and is why Healthline is the Internet Site Doctors Prescribe Most.^SM

Healthline was founded in 1999 as YourDoctor.com and was re-launched as Healthline Networks in 2005. In late 2005, the company launched its first consumer-facing service, the Healthline.com website. Since then, Healthline.com has become a top 10 health information destination site with over 5 million monthly unique visitors generating over 20 million page views per month, providing pharmaceutical, healthcare and lifestyle advertisers with a valuable audience in an exceptionally targeted environment. In addition, Healthline has built an extensive network of distribution partnerships with leading medical, healthcare, Internet companies and consumer brands by providing a "Powered by Healthline" search offering to their health-related content areas. To date, network customers include companies such as Aetna, AOL, Ask.com, Cerner Multum, Human Kinetics, Merck, Merriam-Webster, NBC Universal's iVillage, PacifiCare, U.S. News & World Report, Eons, Info.com, and Televox.

The Healthline Product Suite

Healthline's semantic taxonomy drives a suite of search, navigation and content services that Healthline offers on Healthline.com and to its network of partners - trusted destination sites that include publishers, portals, search engines, employers and health plans - which include:
Health Channels: Direct links to a comprehensive library of information on more than 200 of the most-searched health topics
Medically Speaking: Healthline leverages its taxonomy to offer "Medically Speaking" — an icon automatically translates consumer terms to their medical equivalent. For example, "brittle bone disease" is called "osteogenesis imperfecta" in the medical world.
HealthMaps®: An intuitive and easy-to-use interface that allows searchers to navigate through complex health conditions, and provides a quicker path from search to discovery.
Broaden, Narrow and Related search: Allows the reader to easily move to more broad or narrow subjects related to their topic of interest.
Trust Marks: An indicator of whenever an article on Healthline has been accredited by a leading online accreditation agency such as HON (Health on the Net) or URAC.
HealthLinks™: Appearing within articles from top medical publishers such as A.D.A.M. and Thomson Gale are HealthLinks™-proprietary technology that automatically identifies and embeds links to additional health and medical information within the article to provide deeper knowledge on the topic.
The Health Experts: A rich resource of opinions, news and fresh insights from some of the top medical experts in the U.S.

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